Strategy & Design

New York Association of Black Journalists (NYABJ)

Founded in 1976, the New York Association of Black Journalists (NYABJ) has provided professional and moral support to Black media professionals in the Greater New York City area. Their members work across the media landscape from reporters and producers to photographers and graphic designers, as well as public relations professionals, academics and students.

Case Study: Building A Resonant Podcast for An Award-Winning Chapter of the Largest Non-Profit Organization for Journalists of Color in the United States

Columbia University in the City of New York

Columbia University’s Center for Career Education (CCE) provides their ambitious undergraduate students with steady 1:1 career support, rich experiential learning and skill-building opportunities, and a robust calendar of programming to help them connect with recruiters and an extensive global alumni network.

Case Study: A Career Fair Social Video Collaboration With Columbia & Barnard Students That Yielded Record Engagement for CCE

Case Study: Refreshing CCE’s Visual Identity To Reflect A Diverse, Ivy-League Student Body on Owned Social Media, OOH/ Digital Billboards, and Newly In-Person Following the COVID-19 Pandemic

Case Study: Integrating Social Listening & Social Video Into CCE’s Experiential Learning & Events