When I joined Columbia University's Center for Career Education (CCE) as Associate Director of Event Management and Communications in 2022, the university was transitioning back to in-person operations for the first time in two years. This presented an exciting opportunity: to both engage and re-engage with a generation of undergraduates who were largely unfamiliar with life on campus and/or the center’s suite of resources.

As the Communications lead, I developed and executed integrated communications and content strategy, including in-house content creation for career fairs, site visits, networking events, and workshops, attended by over 4,500 undergraduate students. I also led a thoughtful redesign of social media templates, center-wide adoption of QR codes and branded assets, the creation of a robust Social Media Toolbox to educate center staff on social media platform best practices, and the prioritization of social video to capture student interest. See samples of this work below!

One of my standout campaigns was the Career Fair Fit Check, which was designed to ease student anxieties around attire for in-person recruitment and the first post-COVID in-person career fair by engaging with their peers’ fashion choices in a fun, relatable way. The campaign included student micro-influencers and appealed cross-generationally through the use of trending audio (Netflix’s Stranger Things was a top watch at the time & Kate Bush’s ‘Running Up That Hill (A Deal with God)’ will always be a hit) and the ‘fit check’ format.